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Our opinion

We’ve seen Coke’s Polar Bear in plenty of ads before. The Puffin is a newer creation – but together they make for an impressive partnership, allowing the brand’s animated Xmas ad to have plenty of “between-ness”, a relationship between characters that can attract the viewer’s right-brained attention. A pairing between a short, frenetic character and a big, kind-hearted one is a recipe for

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