At the heart of advertising effectiveness are stories, characters and craft.
Join System1, the Creative Effectiveness Platform, and Aardman, the independent, multi-award-winning studio for an inside look at advertising effectiveness at the launch party for our joint book, The Aardman Effect: Putting on a Show.
This first-of-its-kind publication is the strongest evidence yet that creativity is the industry’s greatest superpower. Our analysis of 96 Aardman-produced commercial campaigns from the past 40 years found that they consistently rank in the top 1% for creative effectiveness. We’ve compiled the key lessons from Aardman’s work to help marketers develop creative that puts on a show and drives business effects.
Don’t miss the show!
Taking place Tuesday, 23rd September, 6-9 pm BST at The Loading Bay at Techspace (25 Luke St, London EC2A 4DS), it will be an evening filled with inspiring insights, iconic celebrities, networking and delicious Gromit-approved snacks and drinks.
Complete the form to RSVP for the event. You’ll be automatically registered to receive a digital version of the book and attendees will also receive a coffee-table-worthy hard cover edition!
When: Tuesday, 23rd September, 6-9 pm BST
Where: The Loading Bay at Techspace
25 Luke St, London EC2A 4DS