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    • OOH – JCDecaux
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    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Achtung! How to attract and sustain attention
    • Advertising Effectiveness
    • The Extraordinary Cost of Dull
    • The Multiplier Effect
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • Super Bowl
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • OOH – JCDecaux
    • TV
    • Representation
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    • Wise Up!
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    • The Greenprint Brazil
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  • The Aardman Effect: Putting on a Show
    The Aardman Effect: Putting on a Show
Register for the Event

At the heart of advertising effectiveness are stories, characters and craft.

Join System1, the Creative Effectiveness Platform, and Aardman, the independent, multi-award-winning studio for an inside look at advertising effectiveness at the launch party for our joint book, Putting On a Show.

This first-of-its-kind publication is the strongest evidence yet that creativity is the industry’s greatest superpower. Our analysis of 96 Aardman-produced commercial campaigns from the past 40 years found that they consistently rank in the top 1% for creative effectiveness. We’ve compiled the key lessons from Aardman’s work to help marketers develop creative that puts on a show and drives business effects.

Don’t miss the show!

Taking place Tuesday, 23rd September, 6-9 pm BST at The Loading Bay at Techspace (25 Luke St, London EC2A 4DS), it will be an evening filled with inspiring insights, iconic celebrities, networking and delicious Gromit-approved snacks and drinks.

Complete the form to RSVP for the event. You’ll be automatically registered to receive a digital version of the book and attendees will also receive a coffee-table-worthy hard cover edition!

 

When: Tuesday, 23rd September, 6-9 pm BST

Where: The Loading Bay at Techspace

25 Luke St, London EC2A 4DS

 

 

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