Join System1’s Josh Fruttiger and TikTok’s Esteban Ribero for a closer look at how entertainment, positive sentiment, brand assets and creator partnerships can help brands make ads that win across the funnel.
We shared key findings from The Long and Short (form) of It, a new global whitepaper from System1 and TikTok that builds on Les Binet and Peter Field’s insights from The Long and Short of It.
Using System1’s Test Your Ad Social platform, we analyzed emotional responses to 887 global short-form video ads from over 92,000 TikTok users, and matched these responses to 350+ in-market result studies.