Test Your Brand is a brand tracking platform that provides clear, predictive measures, with results available in as little as 24 hours. Understand current brand health, predict future performance for your brand and the category, and improve and inform your brand strategy.
Enhance your long-term growth strategy with our user-friendly brand tracking platform. Assess your brand’s performance in relation to your competitors and discover your brand’s exact market position by monitoring share of voice and emotional impact. Harness the power of accurate predictions today with Test Your Brand, our innovative brand tracker.
| Your Need | Our Product |
| Uncover how distinctive your brand assets are | Test Your Distinctive Assets |
| Understand how people feel about your distinctive assets | Test Your Distinctive Assets+ |
| Predict your brand’s success | Test Your Brand Essential |
| Predict + understand your brand’s success | Test Your Brand Pro |
| Predict, understand + improve your brand’s success | Test Your Brand Guidance |
| Uncover Distinctive Assets in your marketing toolkit | Test Your Brand Distinctive Asset Test |
| Understand what drives positive feeling | Test Your Brand Key Driver Analysis |
| Set up your brand tracking for success | Test Your Brand Landscape |
Get fast, actionable brand intelligence through the Test Your Brand platform, with results available from as little as 24 hours after fieldwork. Access your reporting dashboard 24/7 to explore Fame, Feeling, Fluency, Spike and Star ratings, monitor your brand’s performance and track wave-on-wave changes in growth and decline across your market.
Create custom reports and export your results in PPT, PDF or CSV formats, making it easy to share the data that matters. For clients looking to go deeper, our Guidance reports provide expert interpretation of your results, translating diagnostics into clear, actionable recommendations to help improve brand health and inform your strategy.
With our Guidance offering, experts walk you through how your marketing activations impact brand perceptions, how people feel about the latest industry trends and additional learnings to help enhance your strategy.
System1 works with: global CPG/FMCG, pharma & health/OTC, grocery and non-grocery retail, automotive, QSR, travel & tourism, tech/mobile apps and more, as well as creative agencies of all sizes.
"Pfizer uses System1 for all of our ads now. Having the standardized approach with really clear benchmarks linked to ROI, that allows us to understand how our various ads are performing against themselves, but also how they’re performing against other benchmarks, has been extremely useful."
Susan Rienow Global Chief Marketing Officer, Pfizer
"Since the fall launch, not only have we seen notable commercial results, but with every iteration, we’re seeing improved results across System1’s metrics. I’m happy to say that the spring campaign is keeping our current consumer engaged and helping us to attract new customers."
Kelly Ballou Vice President of Marketing, DSW
"We leveraged the insights from System1’s testing throughout the whole process to finetune various elements of the creative and reinforce our confidence in other areas. Closely following System1’s guidance helped us to improve the overall scores, predicting greater commercial impact and reinforcing the benefits of applying consumer insights."
Gareth Haggerty Head of Brand and Marketing at Ageas UK
"We always want to be data-informed in our advertising decisions, which is why we employ creative testing. Because System1’s methodology is deeply rooted in emotional response, it enables us to dig deeper into what’s working, identify areas we can further optimize and put forward the most effective creative."
Mike Zeman Chief Marketing Officer, Life360
"System1 supported us at every stage of the creative process and was an instrumental part in helping us deliver advertising that resonates with broad and target audiences."
Nicola Matthews UKI Head of Marketing, Tony’s Chocolonely
"With System1’s testing, we take the guesswork out of understanding how customers feel about the ad. Bringing more science and data to the creative process helps us optimise our messaging and supports our brand building efforts"
Peter Markey Chief Marketing Officer, Boots
"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia
Brand tracking is a continuous measurement of how your brand performs against competitors, assessed through established metrics like brand awareness, perception, and emotional resonance. It measures how famous your brand is within the category, how people feel about it, and how distinctive they find it. Brand tracking captures your brand’s performance at regular intervals, giving you multiple data points over time to detect shifts in perception and predict whether your brand is growing or declining. This data informs strategic decisions about positioning, creative strategy, and marketing investment, helping you understand what’s working and where to focus your efforts for maximum impact.
Brand health measurement goes beyond tracking awareness; it focuses on the emotional and recognition dimensions that predict future growth. Test Your Brand uses the Fame, Feeling, and Fluency (FFF) framework: Fame (how well-known your brand is), Feeling (the emotional resonance people have with it), and Fluency (how quickly and distinctly they recognize it). These three dimensions are validated through real market data to predict brand share and future success. Unlike one-off brand studies, health measurement is ongoing and rooted in behavioral science research, so you can spot competitive threats early, understand what drives loyalty, and know exactly which brand elements to invest in. It’s predictive insight, not historical data.
A brand tracker is a software platform that measures how your brand is perceived and performing over time. It captures key metrics about awareness, sentiment, and distinctiveness through regular surveys, and displays results in a dashboard you can access 24/7. Unlike a one-off survey, a brand tracker gives you ongoing insight into how perception is shifting, whether your marketing is working, and how competitors are moving. Test Your Brand tracks every brand in your category as standard, so you see the full competitive landscape, not just your own performance. Results are available from as little as 24 hours post-fieldwork.
Test Your Brand is a simple and intuitive platform that tracks your brand over time and measures the impact that marketing has on your brand. It helps you understand brand health, predict future performance and improve and inform your brand strategy. Monitor and predict wave-on-wave changes of growth and decline for every brand in your market.
Rooted in behavioral science and drawing on the work of Byron Sharp and the Ehrenberg-Bass Institute for Marketing Science, Test Your Brand uses a Fame, Feeling and Fluency (FFF) model to understand current brand health and predict future growth or decline. The FFF model is validated via real market data to predict brand share and growth.
Together, the 3 Fs make buying choices fast and easy and determine brand success.
Test Your Brand will help you answer your top brand health questions:
Every Test Your Brand report includes insights for the three core metrics of the FFF model:
We also provide a Star Rating that reflects a brand’s overall performance.
Of course! Our Test Your Brand reports are a springboard for our Guidance. Guidance walks you through insightful diagnostics that you can action to improve brand health, so you can count on our expertise to support you in reaching your goals.
We often work with clients to help them better understand which distinctive assets are the most powerful so they can continually leverage them in their marketing. It’s why we built our Test Your Distinctive Assets solution.
Discover your most powerful brand assets via our Fame x Fluency matrix and, with Test Your Distinctive Assets+, uncover how people feel about these assets. Our + offering provides the following insights:
Please contact us to review your business needs – we’d love to help you improve brand health!
Brand tracking monitors how your brand is performing over time, tracking perception, awareness, and emotional resonance wave-on-wave to reveal trends. Brand testing, by contrast, evaluates specific creative or innovations before they go to market to predict their impact on brand perception and purchase intent.
System1 offers both: Test Your Brand is a brand tracking solution that reviews Fame, Feeling, and Fluency to show where your brand is heading, while Test Your Ad tests your creative assets across TV, outdoor, social and digital, audio and radio, and print. Meanwhile Test Your Innovation tests the ideas you’re considering launching to the market. Together, these solutions close the loop between what your brand stands for and whether your marketing is building or eroding it, giving you confidence in both your long-term strategy and your day-to-day creative decisions.
A minimum of two waves per year establishes a baseline and detects meaningful movement in perception, with quarterly tracking recommended for brands in fast-moving categories or when measuring post-campaign impact. The good news: results are available from as little as 24 hours post-fieldwork, so frequency isn’t constrained by reporting timelines. Traditional brand tracking studies require weeks to field and report, forcing infrequent measurement.
Test Your Brand’s speed means you can track as often as your strategy demands, whether that’s bi-annually, quarterly or more frequently, and act on insights immediately. For brands in competitive categories or during periods of active marketing investment, monthly tracking is becoming standard practice to stay ahead of market shifts.
Social listening tools track what people say about your brand online through mentions and sentiment. Test Your Brand measures how people feel about your brand using structured research and the Fame, Feeling, and Fluency framework to predict future growth. One captures online reactions; the other reveals underlying brand health and strategic direction. Test Your Brand is a predictive measurement platform designed for senior marketers making strategic decisions about positioning and long-term growth, not a monitoring tool for mentions or sentiment alerts.
Yes. Test Your Brand tracks every brand in your category as standard, so competitors are included by default. You see predicted growth and decline for your entire market, not just your own brand, giving you early warning of competitive threats. This full category context is essential for positioning strategy and competitive intelligence.
Sub-brand tracking is also available. Contact us to confirm configurations for your portfolio.
Setup with Test Your Brand is fast. First, we work with you to define your brand set and category. Fieldwork runs quickly, and results are available within 24 hours post fieldwork. In comparison, traditional brand tracking takes weeks. Test Your Brand compresses this timeline significantly.
Once live, platform access is 24/7. Many marketers assume brand tracking is slow and complex. Traditional setup typically takes days, not weeks. For organizations ready to act on brand strategy quickly, Test Your Brand removes the operational barriers that have historically delayed adoption.
Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.
Which idea deserves investment? From tweaked taglines to category-changing innovations, Test Your Innovation select ideas with confidence.