Test Your Ad Outdoor: OOH Ad Testing

Test your ads out-of-home.
Turn digital assets into live brand devices.
Create new OOH ads with confidence.

At System1, we help you get the most mileage out of your OOH ad campaigns. With Test Your Ad Outdoor, our out-of-home ad testing tool, you can evaluate both traditional and digital out-of-home assets, measuring brand recognition in just 2 seconds. Get real-time insights on attention tracking, consumer perception, and engagement, so you can confidently launch marketing campaigns that create increased sales and long-lasting brand results.

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Predictive
The world’s most predictive ad test
Speed
Reports delivered from 24 hours
Ease
Simple self-serve platform

Star rating has been validated in conjunction with the IPA

A selection of the brands we've already worked with

Predict and improve your OOH marketing

Test outdoor digital assets

Test Your Ad Outdoor offers you the opportunity to evaluate not just your outdoor posters and billboards but also your digital outdoor assets.

Hone your OOH marketing strategy with predictive insights and actionable data.

The secrets of attention tracking

As an advertiser, you only get one shot

With Test Your Ad Outdoor, attention tracking is essential to success. Our attention time curve highlights the exact moments where viewer engagement is lost or maximized. By measuring brand recognition after just 2 seconds of exposure, you can ensure your ad connects quickly and effectively, driving stronger brand recall and lasting impressions on your audience.

What our clients say

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"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia

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"With System1’s testing, we take the guesswork out of understanding how customers feel about the ad. Bringing more science and data to the creative process helps us optimise our messaging and supports our brand building efforts"
Peter Markey Chief Marketing Officer, Boots

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"Working with System1 has given us (Aldi and McCann) the confidence to consistently build on and invest in a successful and creatively effective idea"
Jamie Peate Chief Brand & Marketing Aldi

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"We’ve used System1 throughout the development of the advert, not just for the first draft. As a result, we’ve achieved really strong results for our final edit – within the top 0.7% of all adverts tested and an amazing 5-Star result"
Helen Jeremiah VP Marketing Director, Walgreens Boots Alliance

OOH advertising research

How To Create the Perfect Digital Poster

At MAD/Fest 2023, our very own Andrew Tindall and Chris Felton (JCD Global Insights) previewed groundbreaking OOH advertising research. This research, already benefiting brands like Specsavers, reveals what it takes to create the perfect digital poster. By analyzing emotional engagement and real-time audience responses, we’re uncovering actionable insights that boost campaign effectiveness and maximize brand impact across OOH assets. Check it out now.

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Test Your OOH ads and assets

Scope and speed to suit your need

Find the OOH ad testing solution that fits your needs. We offer a range of options, so you only pay for what you need.

Competitor OOH ad insights

Gain visibility into your competitors' success rates

Explore a daily updated picture of your category, ranking every new ad that airs. Compare your and your competitors’ ads and see predictions of their potential long-term impact on growth.

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Test Your Ad Outdoor

Digital OOH insights
based on 3 core metrics

OOH asset testing

Discover your most impactful OOH assets – and how customers experience them.

OOH ad testing analytics

Your campaign. Your dashboard. Your data.

Get powerful marketing insights with real-time data and detailed data analysis through your personalized dashboard. Our advanced analytics track audience engagement, attention, and brand recognition – stay ahead of the curve by making data-driven decisions that ensure your OOH campaign delivers real results and maximizes its impact on your target audience.

POWERFUL REPORTS

OOH insights
Actionable ad data

Secrets to success

Guidance and Support from System1

System1 love creativity - we want every ad to perform as well as it can. Test Your Ad reports are a springboard for our Guidance. Bespoke suggestions to improve ads, drawing on the best ideas in psychology, behavioral and marketing science.

Harnessing emotion

Reliably predict your brand perception

Emotion plays a critical role in shaping brand perception. By measuring emotional responses to your digital OOH assets, you can better understand how your audience feels about your brand. Our testing solutions offer reliable insights that help you create emotionally engaging campaigns, building stronger connections with consumers and boosting long-term brand success.

Pricing

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As World leaders in predicting and improving brand effectiveness, Test Your Brand provides the most predictive metrics and richest diagnostics.

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FAQs: Out-of-Home Ad Testing

What is OOH (out-of-home) advertising?

OOH (out-of-home) advertising refers to any visual advertising media found outside the home. This includes billboards, posters, digital screens, transit ads, and more. OOH ads are designed to engage people on the go and are highly visible in public spaces, providing brands with a powerful way to reach wide audiences.

Who uses System1’s OOH ad testing platform?

System1’s OOH ad testing platform is used by brands, agencies, and marketers seeking to optimize their out-of-home advertising. From global brands to smaller businesses, it provides actionable insights into how OOH assets perform, helping advertisers create more effective campaigns and improve brand recognition in busy environments like city streets, transit hubs, and stadiums.

How does Test Your Ad Outdoor measure OOH advertising success?

Test Your Ad Outdoor measures OOH advertising success using emotional responses, attention tracking, and real-time data analysis. With tools like Fast Fluency, the platform evaluates brand recognition within two seconds of exposure. It also tracks viewer engagement over time, highlighting moments where attention is gained or lost to improve campaign effectiveness.

How do you test OOH ads?

At System1, OOH ad testing evaluates out-of-home assets by measuring emotional response, brand perception, and real-time attention tracking. Our platform, Test Your Ad Outdoor, offers key insights into how consumers connect with your ad in just two seconds of exposure, providing a clear view of ad effectiveness across both traditional and digital OOH formats.

Why is OOH ad testing important for brand growth?

Out-of-home testing ensures your ad resonates with your target audience by measuring emotional engagement and brand recognition. Testing helps brands fine-tune their OOH marketing strategies, leading to stronger consumer connections and increased long-term sales. Proper testing ensures that your OOH assets stand out in a crowded marketplace and generate a lasting impact.

Can Test Your Ad Outdoor measure digital out-of-home (DOOH) ads?

Yes! Test Your Ad Outdoor supports both traditional and digital OOH ads. With specific insights tailored for digital out-of-home environments, the platform analyzes viewer engagement in real-time, allowing brands to optimize their DOOH advertising for maximum impact in busy, high-traffic locations.

How does attention tracking improve OOH ad effectiveness?

Attention tracking helps identify crucial moments when viewer attention is gained or lost. By analyzing this data, brands can fine-tune their OOH marketing strategies to boost brand recognition and increase consumer engagement. System1’s OOH testing helps pinpoint what aspects of your creative content resonate most with viewers, driving stronger emotional connections.

What role does emotion play in OOH advertising success?

Emotion is key to predicting brand perception and driving consumer action in OOH ad campaigns. By testing how your digital out-of-home ads elicit emotional responses, you can gauge the strength of your brand’s message and adjust your creative content to foster stronger emotional connections that improve long-term brand loyalty and sales.

Test Your Ad Outdoor: OOH Ad Testing

Test your ads out-of-home.
Turn digital assets into live brand devices.
Create new OOH ads with confidence.

Predictive
The world’s most predictive ad test

Speed
Reports delivered from 24 hours

Ease
Simple self-serve platform

A selection of the brands we've already worked with

Test outdoor digital assets

As an advertiser, you only get one shot

How To Create the Perfect Digital Poster

Scope and speed to suit your need

Gain visibility into your competitors' success rates

Digital OOH insights
based on 3 core metrics

Star Rating

Spike Rating

Fast Fluency

Discover your most impactful OOH assets – and how customers experience them.

Fame x Fluency

Fame x Feeling

Emotional Response

Your campaign. Your dashboard. Your data.

OOH insights
Actionable ad data

Guidance and Support from System1

Reliably predict your brand perception

Pricing

Request a demo
of the Test Your Ad platform

Featured Products

Fame Feeling & Fluency
drive profitable growth

5-Star Innovation is
80% familiar, 20% new

What is OOH (out-of-home) advertising?

Who uses System1’s OOH ad testing platform?

How does Test Your Ad Outdoor measure OOH advertising success?

How do you test OOH ads?

Why is OOH ad testing important for brand growth?

Can Test Your Ad Outdoor measure digital out-of-home (DOOH) ads?

How does attention tracking improve OOH ad effectiveness?

What role does emotion play in OOH advertising success?

Learn about Test Your Ad

Test Your Ad Outdoor: OOH Ad Testing

Test your ads out-of-home. Turn digital assets into live brand devices. Create new OOH ads with confidence.

Predictive The world’s most predictive ad test

Speed Reports delivered from 24 hours

Ease Simple self-serve platform

A selection of the brands we've already worked with

Test outdoor digital assets

As an advertiser, you only get one shot

How To Create the Perfect Digital Poster

Scope and speed to suit your need

Gain visibility into your competitors' success rates

Digital OOH insights based on 3 core metrics

Star Rating

Spike Rating

Fast Fluency

Discover your most impactful OOH assets – and how customers experience them.

Fame x Fluency

Fame x Feeling

Emotional Response

Your campaign. Your dashboard. Your data.

OOH insights Actionable ad data

Guidance and Support from System1

Reliably predict your brand perception

Pricing

Request a demo of the Test Your Ad platform

Featured Products

Fame Feeling & Fluency drive profitable growth

5-Star Innovation is 80% familiar, 20% new

What is OOH (out-of-home) advertising?

Who uses System1’s OOH ad testing platform?

How does Test Your Ad Outdoor measure OOH advertising success?

How do you test OOH ads?

Why is OOH ad testing important for brand growth?

Can Test Your Ad Outdoor measure digital out-of-home (DOOH) ads?

How does attention tracking improve OOH ad effectiveness?

What role does emotion play in OOH advertising success?

Learn about Test Your Ad

Test your ads out-of-home.
Turn digital assets into live brand devices.
Create new OOH ads with confidence.

Predictive
The world’s most predictive ad test

Speed
Reports delivered from 24 hours

Ease
Simple self-serve platform

Digital OOH insights
based on 3 core metrics

OOH insights
Actionable ad data

Request a demo
of the Test Your Ad platform

Fame Feeling & Fluency
drive profitable growth

5-Star Innovation is
80% familiar, 20% new