• About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Innovation
    • Test Your Brand
    • Case Studies
    • Methodology
  • Insights
    • Latest
    • Digital – TikTok
    • The Creative Dividend
    • Compound Creativity
    • OOH – JCDecaux
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Advertising Effectiveness
    • The Extraordinary Cost of Dull
    • The Multiplier Effect
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • Super Bowl
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • OOH – JCDecaux
    • TV
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
    • Sustainability
    • The Greenprint USA
    • The Greenprint
    • The Greenprint Brazil
  • News & Events
    • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In the Press
    • OOH of the Month
    • Events
    • System1 at Cannes
  • Investors
    • Investor Info
    • The Board
    • ESG
  • Work With Us
    • Careers
    • Culture
  • Contact Us
    • Get In Touch
    • Offices
  • About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Innovation
    • Test Your Brand
    • Case Studies
    • Methodology
  • Insights
    • Latest
    • Digital – TikTok
    • The Creative Dividend
    • Compound Creativity
    • OOH – JCDecaux
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Advertising Effectiveness
    • The Extraordinary Cost of Dull
    • The Multiplier Effect
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • Super Bowl
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • OOH – JCDecaux
    • TV
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
    • Sustainability
    • The Greenprint USA
    • The Greenprint
    • The Greenprint Brazil
  • News & Events
    • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In the Press
    • OOH of the Month
    • Events
    • System1 at Cannes
  • Investors
    • Investor Info
    • The Board
    • ESG
  • Work With Us
    • Careers
    • Culture
  • Contact Us
    • Get In Touch
    • Offices

We’re bringing our giant prize wheel, the FEEL WHEEL, to the Old Truman Brewery, plus exciting prizes, prosecco and, of course, a splash of pink! Drop by our booth so you can discover our advertising and innovation solutions and join the fun! 

Highlights
  • The System1 cabana will be in the same place as last year – right next to the Attention stage – circled in lime green in the righthand corner of the map below.

 

  • Orlando Wood, Chief Innovation Officer at System1, will be joined by Sir John Hegarty, hosting a breakfast session on the topic of a.p.e. on the morning of Wednesday, July 3.

 

  • Uncensored CMO Backstage at MAD//Fest will be an exclusive oasis for CMOs to hear uncensored discussions from the likes of Nils Leonard, Sir John Hegarty, Hannah Fry and Rory Sutherland – circled in lime green in the middle of the map below.

 

  • Andrew Tindall, SVP of Global Partnerships at System1, will take the stage, or more specifically the Attention stage on 3rd July, 12:10-12:25, for an encore of his Cannes in Cairns session, “Effectiveness in an Age of Efficiency”.
Where to find us
Our team is looking forward to seeing you there!

Get in touch

Want to make 5-Star Marketing? Need to understand your customers better? Interested in knowing more about anything we do?

We’d love to hear from you.

Contact Us

Other Campaigns

The Sport Dividend

Unlocking Growth through Sport Sponsorship

Find Out More

Christmas

How to Ace your Christmas Advertising

Find Out More

Feeling Seen USA

Diversity in Advertising a guide to getting it right

Find Out More

Featured Products

Test Your Ad

Empowering every marketer
to create great advertising

Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.

Test Your Ad
Test Your Innovation

5-Star Innovation is
80% familiar, 20% new

Which idea deserves investment? From tweaked taglines to category-changing innovations, Test Your Idea picks winners at every scale.

Test Your Innovation
Test Your Brand

Improve brand health.
Predict brand growth

Clear, predictive measures that let you understand brand health, predict future performance and improve and inform your brand strategy.

Test Your Brand

Get the Ad Of The Week in your inbox

By subscribing you agree to the use of your data in accordance with our privacy policy

Got a specific question? Get in touch

  • Instagram icon
  • Privacy & Cookies
  • Terms & Conditions
  • Corporate Social Responsibility
  • Contact
  • Company Info
  • Financial Info
  • Share Details
  • Investor News
  • Shareholder Info
  • Corporate Governance
  • AIM Rules

Please note that www.system1group.com is the official and trusted source for information about our company and services. Exercise caution when accessing information from other sources.

© 2025 System1 Group PLC. All rights reserved.