Case Studies

14 November 2018

10 Insights From Ad Ratings

Our System1 Ad Ratings database contains over 27,000 ads (and rising) - it's an insight and marketing tool of...

Our System1 Ad Ratings database contains over 27,000 ads (and rising) - it's an insight and marketing tool of unprecedented depth. Here are 10 new reports which show you its...

Tom Ewing
Head of Marketing and Market Intelligence
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15 May 2019

Singapore Beer Distinctive Asset Test

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Tom Ewing
Head of Marketing and Market Intelligence
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8 May 2019

Tracking Case Study: Airlines In Germany

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9 April 2019

Advertising Case Study – O2 vs Telekom

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Kathrin Posnanski
Senior Country Director, Germany
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13 June 2018

Food Innovation: How Far Is Too Far?

In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a...

In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a flop is often a case of finding the right framing. Anyone for Avocado...

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19 March 2019

The Duck & The Boy: Dynamism Case Study

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4 April 2019

Beer Brands in Germany

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Tom Ewing
Head of Marketing and Market Intelligence
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18 July 2018

Thirty Million Viewers. Twenty-One Ads.

Last week saw the highest commercial TV audience in UK history. System1 Ad Ratings exclusively reveals which...

Last week saw the highest commercial TV audience in UK history. System1 Ad Ratings exclusively reveals which brands made the most of...

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16 October 2017

“That S*it Will Never Sell!”: Turning Potential Winners into Profitable Launches

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Tom Ewing
Head of Marketing and Market Intelligence
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19 March 2019

Automotive Brands in Germany

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Tom Ewing
Head of Marketing and Market Intelligence
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