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    • Orlando Wood
    • Advertising Principles Explained
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    • Look Out
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    • Advertising Effectiveness
    • The Extraordinary Cost of Dull
    • The Multiplier Effect
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
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    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
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    Case Studies
Guide Dogs Takes Audiences on an Emotional Journey with System1 Ad Testing and Guidance  
Guide Dogs

System1 Supports Guide Dogs with Creative Testing and Consultancy

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Recent Case Studies

System1 Ad Testing Reveals Consumer Insights to Supercharge Effectiveness of Xero’s Brand Campaign 
Xero

Xero Launches Global Brand Campaign Targeting Small Businesses

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Case Studies
KAYAK

KAYAK’s Success as a Challenger Brand Driving Growth & Consideration in a Competitive Category

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Delta Dental Unlocks the Keys to Entertainment with System1’s Test Your Ad Platform
Delta Dental

Delta Dental Makes Audiences Smile with System1’s Guidance

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Waitrose Supercharge Social to 5-Star Success
Waitrose

Waitrose Supercharge Social to 5-Star Success

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Case Studies
Care.com

System1’s Ad Testing and Guidance Support Care.com Rebrand

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Case Studies
Very

Very’s “Let’s make it sparkle” Platform Continues to Yield the Rewards of Consistency

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Case Studies
Carlsberg

Carlsberg Put Theory to the Test with Test Your Innovation

View Case Study
When Whisky Got Risky: Whyte & Mackay Break Category Codes with Beavers and Bold Storytelling
The Woodsman Whisky

When Whisky Got Risky: Whyte & Mackay Break Category Codes with Beavers and Bold Storytelling

View Case Study
Case Studies
Very

Very Secure Maximum Star Rating on System1’s Test Your Ad Digital

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Case Studies
Monzo

Why Investing in Brand is a Foolproof Strategy 

View Case Study
How Pre-Testing Delivered Moonpig's Best-Ever Result
Moonpig

How Pre-Testing Delivered Moonpig's Best-Ever Result

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Case Studies
Ultima

Gaining Insight From Pet Owners at the Animatic Stage

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Case Studies
Subway

System1’s Expert Creative Guidance Helps Subway Support Brand Building

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Case Studies
BOSTON BEER COMPANY

Brewing brand-building Super Bowl ads with pre-testing

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Case Studies
RIBENA

Ribena Revives its Beloved Berry Ad for 85th Birthday

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Case Studies
THE NATIONAL LOTTERY

The National Lottery Unwraps an Exceptional Christmas Ad

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Case Studies
ALDI AND MCCANN

Aldi and McCann
Capture Christmas Magic 'again and again' with Kevin the Carrot

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Case Studies
dorset cereals

Test Your Innovation Helps dorset cereals® Launch Muesli Crunch Line

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Case Studies
Tourism Australia

Tourism Australia Launches Global Campaign with Support from System1

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Case Studies
boots

Boots Christmas Campaign Shines with Insights from System1

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