A Super Bowl debut for Boston Dynamics’ robots – how would a wider audience react to the viral sensations? Answer: they loved them, in this spot where Boston Beer mascot “Your Cousin From Boston” gets the robots drunk and parties down.
The robots may be the stars, but there’s no doubt in audience minds who the ad is for – it scored a very impressive 97% Fluency as well as its excellent 4.9-Star score. A fun, original beer ad that’s actually about beer?
Now that’s worth celebrating.Back To All
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