The New Boss of Bolton

Our opinion

Think they don’t make ads like they used to? Warburtons are on a mission to prove you wrong – each of their ads is a crowd-pleasing event built for broad appeal and multiple viewings. This year’s guest star is Robert De Niro, on a mission to muscle in on the lucrative Bolton bagel trade. Not quite at the heights of their Peter Kay and Muppets spots but still a grand score and proof that blockbuster ads still resonate.

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