A warm ad from Bisto’s promoting the “Spare Chair Project” – offering a lonely elderly person a spare seat at your Sunday roast. Unlike some bolt-on brand purpose initiatives, it’s a good link for a brand which has always been associated with family, togetherness, and a certain amount of tradition. It’s certainly made viewers happy.Back To All
Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.