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49
4.1
Parent Company:

Bisto

Region:

United Kingdom

Together Project: Spare Chair Sunday

Our opinion

A warm ad from Bisto’s promoting the “Spare Chair Project” – offering a lonely elderly person a spare seat at your Sunday roast. Unlike some bolt-on brand purpose initiatives, it’s a good link for a brand which has always been associated with family, togetherness, and a certain amount of tradition. It’s certainly made viewers happy.

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