• About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Innovation
    • Test Your Brand
    • Case Studies
    • Methodology
  • Insights
    • Latest
    • Digital – TikTok
    • The Creative Dividend
    • Compound Creativity
    • OOH – JCDecaux
    • The Aardman Effect: Putting on a Show
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Advertising Effectiveness
    • The Extraordinary Cost of Dull
    • The Multiplier Effect
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • Super Bowl
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • OOH – JCDecaux
    • TV
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
    • Sustainability
    • The Greenprint USA
    • The Greenprint
    • The Greenprint Brazil
  • News & Events
    • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In the Press
    • OOH of the Month
    • Events
    • “The Long and the Short (form) of It” Webinar
    • MAD//Fest 2025
    • System1 at Cannes
  • Investors
    • Investor Info
    • The Board
    • ESG
  • Work With Us
    • Careers
    • Culture
  • Contact Us
    • Get In Touch
    • Offices
  • About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Innovation
    • Test Your Brand
    • Case Studies
    • Methodology
  • Insights
    • Latest
    • Digital – TikTok
    • The Creative Dividend
    • Compound Creativity
    • OOH – JCDecaux
    • The Aardman Effect: Putting on a Show
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Advertising Effectiveness
    • The Extraordinary Cost of Dull
    • The Multiplier Effect
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • Super Bowl
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • OOH – JCDecaux
    • TV
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
    • Sustainability
    • The Greenprint USA
    • The Greenprint
    • The Greenprint Brazil
  • News & Events
    • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In the Press
    • OOH of the Month
    • Events
    • “The Long and the Short (form) of It” Webinar
    • MAD//Fest 2025
    • System1 at Cannes
  • Investors
    • Investor Info
    • The Board
    • ESG
  • Work With Us
    • Careers
    • Culture
  • Contact Us
    • Get In Touch
    • Offices
9
3.7
Parent Company:

Lay's

Stay Golden with Seth Rogan and Paul Rudd

Our opinion

Seth Rogen and Paul Rudd play themselves in this clever, buddy-themed ad in which two bros reminisce about their friendship, with more and more absurd memories and a clever final twist.

One of the most heavily branded ads in the Super Bowl, with Lays in almost every shot, but the story and general humour justifies it.

The only thing preventing it from landing a higher score is the relatively high level of fear and disgust it generated – maybe those zombies could have been a little less full-on…

Back To All

Get In Touch

Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.

Contact Us

Get the Ad Of The Week in your inbox

By subscribing you agree to the use of your data in accordance with our privacy policy

Got a specific question? Get in touch

  • Instagram icon
  • Privacy & Cookies
  • Terms & Conditions
  • Corporate Social Responsibility
  • Contact
  • Company Info
  • Financial Info
  • Share Details
  • Investor News
  • Shareholder Info
  • Corporate Governance
  • AIM Rules

Please note that www.system1group.com is the official and trusted source for information about our company and services. Exercise caution when accessing information from other sources.

© 2025 System1 Group PLC. All rights reserved.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Accept