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24
4.9
Parent Company:

Sainsbury's

Region:

United Kingdom

Proudly Doing Our Bit

Our opinion

Sainsbury’s is 150 years’ old, and celebrates with a poem, a cake, and an ad all about its do-gooding heritage. The combination of brand purpose and brand heritage is an emotional winner, though the spot would be a lot less imaginative without the animated cake decorations which are the visual highlight.

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