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34
5.3
Parent Company:

Freshpet

Region:

North America

Awakening

Our opinion

This pet food ad draws inspiration from dog reaction gifs to turn a quite straightforward set of product claims and reasons to believe into a very entertaining and likeable film. It also cleverly turns a potential issue – this dog food needs to be kept refrigerated – into a badge of authenticity. Smart salesmanship and a 5-Star ad.

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