This Christmas ad – made for a local hardware shop for £100 – got national attention for its emotional effectiveness and high quality. We tested it – like we test every Christmas ad we find – and not only was it genuinely good, it’s landed in the FeelMore50 list of the year’s best ads. It’s testimony to the fact that budget isn’t everything – if you’ve got a strong emotional idea and a good execution, you can make effective advertising. Even if you’re just one tiny shop in Wales.Back To All
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