This year’s FeelMore50 Winner is Amazon’s 2019 Christmas ad, “Everybody Needs Somebody” – starring the singing Amazon parcels, who have rapidly flowered into a convincing and popular Fluent Device. With a great soundtrack, lots of non-verbal communication, a bunch of amusing effects and a great final-shot happy ending, this is Amazon’s most effective ad yet. They’ve been getting stronger and stronger at Christmas, and “Everybody Needs Somebody” firmly establishes them as an advertiser to beat when it comes to effective, brand building ads. 2019 was the year big tech brands cracked the mass-media advertising code – we’ve also seen 5-Star efforts from Facebook, Google and Microsoft – and Amazon’s win is the culmination of this trend. Congratulations, Amazon!Back To All
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