When insurance firm Churchill gave its much-loved bulldog mascot a CGI revamp the papers whipped up a bit of public outrage. But when the new ad actually aired, people loved it. A skateboarding dog with a chill-out soundtrack – who’s not going to enjoy that? An excellent example of a brand evolving its assets rather than just abandoning them.Back To All
Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.