46 years on from its original airing, Hovis brought back their classic slice of Northern nostalgia, “Boy On A Bike”. And the Ridley Scott directed ad still outperformed 99% of its modern competition, landing in the Top 20 of the FeelMore50 with a 5-Star performance. Let it stand as an encouragement to advertisers in 2020 – good enough work really can last a lifetime!Back To All
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