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3
5.9
Parent Company:

Russell Stover

Region:

North America

Make Happy

Our opinion

Chocolate gift brand Russell Stover celebrates giving with this ad showing people making each other happy – which in turn makes viewers happy. It’s not rocket science. It IS effective emotional advertising. The executional details elevate things – the director taking their time to show facial expressions, reactions, and create a few quirky scenarios for the chocolate giving.

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