• About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Innovation
    • Test Your Brand
    • Case Studies
    • Methodology
  • Insights
    • Latest
    • Digital – TikTok
    • The Creative Dividend
    • Compound Creativity
    • OOH – JCDecaux
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Advertising Effectiveness
    • The Extraordinary Cost of Dull
    • The Multiplier Effect
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • Super Bowl
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • OOH – JCDecaux
    • TV
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
    • Sustainability
    • The Greenprint USA
    • The Greenprint
    • The Greenprint Brazil
  • News & Events
    • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In the Press
    • OOH of the Month
    • Events
    • System1 at Cannes
  • Investors
    • Investor Info
    • The Board
    • ESG
  • Work With Us
    • Careers
    • Culture
  • Contact Us
    • Get In Touch
    • Offices
  • About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Innovation
    • Test Your Brand
    • Case Studies
    • Methodology
  • Insights
    • Latest
    • Digital – TikTok
    • The Creative Dividend
    • Compound Creativity
    • OOH – JCDecaux
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Advertising Effectiveness
    • The Extraordinary Cost of Dull
    • The Multiplier Effect
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • Super Bowl
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • OOH – JCDecaux
    • TV
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
    • Sustainability
    • The Greenprint USA
    • The Greenprint
    • The Greenprint Brazil
  • News & Events
    • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In the Press
    • OOH of the Month
    • Events
    • System1 at Cannes
  • Investors
    • Investor Info
    • The Board
    • ESG
  • Work With Us
    • Careers
    • Culture
  • Contact Us
    • Get In Touch
    • Offices
33
4.7
Parent Company:

Costa Coffee

Region:

United Kingdom

A Wish Upon a Costa

Our opinion

This low-key campaign from Costa Coffee features a polar bear enjoying a break from the Christmas hubbub. Strong positioning – how many Christmas shoppers are desperate to pause for a cup of coffee? Well designed animals make for an effective ad overall.

Back To All

Get In Touch

Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.

Contact Us

Get the Ad Of The Week in your inbox

By subscribing you agree to the use of your data in accordance with our privacy policy

Got a specific question? Get in touch

  • Instagram icon
  • Privacy & Cookies
  • Terms & Conditions
  • Corporate Social Responsibility
  • Contact
  • Company Info
  • Financial Info
  • Share Details
  • Investor News
  • Shareholder Info
  • Corporate Governance
  • AIM Rules

Please note that www.system1group.com is the official and trusted source for information about our company and services. Exercise caution when accessing information from other sources.

© 2025 System1 Group PLC. All rights reserved.