Feeling Seen USA explores and celebrates the benefits of inclusive advertising as seen through the eyes of diverse audiences. The report details how brands and viewers both win when advertising broadens its scope.
Diverse advertising has the power to make people feel seen and translates into greater commercial effectiveness when executed properly. After all, advertising is one of the most visible ways in which brands can demonstrate their commitment to diversity, equity and inclusion. Yet many are unsure of how they can best tell authentic and inclusive stories.
System1’s Feeling Seen USA report explores the benefits of inclusive advertising and offers best practices that brands and agencies can leverage to create relatable and emotionally engaging ads that go beyond simply checking a box.