Where The Lemons Bloom

Covid-19 might have robbed us of a Cannes event in 2020, but some of the industry’s brightest and best still contributed their latest thinking in video form. One of them was our own Orlando Wood, and it’s safe to say you’ve never seen an effectiveness video like this one before.

We could attempt to summarise “Where The Lemons Bloom”… but that would be terribly left-brained of us, and not in the spirit of Orlando’s work at all.

It’s best to set aside twenty minutes, sit back, relax, and let Mr Wood take you on a journey…

…to where the lemons bloom.

(Pssst – when you’ve finished, Orlando and everyone else at System1 would love to hear what you thought of it. [LINK])


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