System1’s Audience Measurement Platform

Understand your audience.
Cross-platform learnings.
More emotive marketing.

Gain deeper knowledge into consumer behavior to tailor your advertising strategy, and unlock cross-media learnings for a full picture of audience engagement. Measure emotional resonance in real-time via cross-media audience research. Discover why companies love our audience measurement solutions: Test Your Ad, Test Your Brand and Test Your Idea.

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Predictive
Agile
Actionable

A selection of the brands we've already worked with

AUDIENCE MEASUREMENT TOOL

Measure Emotional Responses

Unlock the power of emotional analytics with our audience measurement tool. Understand viewer sentiment, preferences, and engagement levels to optimize your digital ad performance.

With real-time learnings into viewership behavior, target audience preferences, and digital ad performance, you can create more emotive marketing campaigns that resonate more deeply with your audience.

Because, as we know: when people feel more, they buy more.

CROSS-PLATFORM AUDIENCE MEASUREMENT SOLUTIONS

Empower More Impact In Your Creative

Companies across industries use Test Your Ad, Test Your Brand, and Test Your Innovation for comprehensive cross-platform audience measurement solutions – maximizing the emotional impact of commercial and creative campaigns.

Test Your Ad

Access next-day predictions, intuitive audience measurement metrics, and actionable diagnostics with Test Your Ad: the audience testing platform for marketers aiming for the best in creative, impactful ads.
Test Your Brand

Understand how your viewership perceives your brand. Gain clear, predictive data to determine your brand health, predict its future performance, and inform strategic decisions with Test Your Brand.
Test Your Innovation

Identify the ideas that win audience engagement: from alternative taglines to industry-changing innovations. Test Your Innovation helps you strategize and invest wisely in your brand’s next big move.

See What Our Clients Have to Say

5.2

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"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia
5.2

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"With System1’s testing, we take the guesswork out of understanding how customers feel about the ad. Bringing more science and data to the creative process helps us optimise our messaging and supports our brand building efforts."
Peter Markey Chief Marketing Officer, Boots
5.9

View Case Study

"Working with System1 has given us (Aldi and McCann) the confidence to consistently build on and invest in a successful and creatively effective idea."
Jamie Peate Chief Brand & Marketing Aldi

THE WIDER LANDSCAPE

Benchmarking To Identify Your Industry Position

Deploy our unique benchmarking features to assess your position within your industry landscape. Benchmark against competitors, understand industry trends, and identify areas for improvement in your commercial advertising strategy.

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ADVANCED AUDIENCE ANALYTICS

Measure Consumers’ Emotional Reactions

Harness the power of advanced audience analytics with Test Your Ad and measure consumers' emotional reactions in real time.

Analyze audience and emotive data to improve your ad performance, trigger short-term sales, and drive long-term brand growth. With our audience measurement platform, you’ll gain valuable knowledge into your target audience behaviors and preferences – empowering you to craft more impactful and resonant commercial creative strategies.

FLEXIBLE SOLUTIONS

Our Audience Measurement Platform

Choose the perfect cross-platform audience measurement tool for your brand. Explore our options below.

ADVERTISING AUDIENCE MEASUREMENT

View Audience Response To Creative

Track audience responses across various media platforms. Gauge viewership and analyze emotional reactions with metrics like Star Rating and Spike Rating. Our cross-media audience measurement solutions provide valuable learnings about consumer engagement, empowering you to optimize your creative strategies for maximum impact,

Test Your Ad

ADVANCED BRAND MEASUREMENT

Track Brand Health & Chart Its Trajectory

Test Your Brand offers advanced brand measurement solutions to track your brand health and position, and illuminate the path toward long-term growth. Conduct audience research to understand consumer perceptions and industry trends, enabling you to make data-driven decisions to strengthen your brand in competitive markets.

Test Your Brand

CONCEPT MEASUREMENT & ANALYSIS

Identify the Ideas With Impact

With Test Your Innovation, you’re able to predict the success of your latest concepts and innovations. Analyze consumer reactions to content and assets, identifying those ideas with the most potential for impact. Gain knowledge into consumer preferences and optimize your creative strategies for greater effectiveness in the market.

Test Your Innovation

Pricing

FANCY A GO?

Request a demo
with one of our experts

Ready to understand your audience more deeply and start creating 5-star advertising? Get in touch to book your demo

Talk about your brand and its needs
See Test Your Ad in action, alongside one of our experts
Learn how deep consumer knowledge can trigger your long-term brand growth

Audience Measurement FAQs

How do System1’s audience measurement solutions work?

System1’s audience measurement solutions leverage advanced data analytics to track and analyze consumer responses to advertising content. By monitoring emotional reactions and engagement metrics, we provide valuable learnings into audience preferences and behavior, empowering brands to optimize their marketing strategies for maximum impact.

What metrics are used for audience measurement?

Our audience measurement tools utilize a range of metrics, including Fame, Feeling, and Fluency, to assess brand recognition, sentiment, and recall. Additionally, we use Star Rating and Spike Rating to gauge the emotional impact and short-term sales effects of advertising campaigns.

Who uses System1’s audience measurement platforms?

Marketers across industries rely on System1’s audience measurement platforms to drive brilliantly creative and impactful advertising campaigns. Our solutions are trusted by leading brands and agencies seeking to understand and optimize their audience engagement strategies for enhanced brand performance.

What mediums can be tested and measured?

Our audience measurement platforms support testing and measurement across various mediums, including television, radio, music in advertising, and out-of-home advertising. Whether it’s traditional or digital media, our tools provide comprehensive data to help brands effectively captivate and convert their target audiences.

Learn More about our Solutions

Test Your Brand

Improve brand health.
Predict brand growth

Test Your Brand

Test Your Ad

Empowering every marketer
to create great advertising

Test Your Ad

Test Your Innovation

5-Star Innovation is
80% familiar, 20% new

Test Your Innovation

Try Test Your Brand

Request a Demo

System1’s Audience Measurement Platform

Understand your audience. Cross-platform learnings. More emotive marketing.

Predictive

Agile

Actionable

A selection of the brands we've already worked with

Measure Emotional Responses

Empower More Impact In Your Creative

Test Your Ad

Test Your Brand

Test Your Innovation

Benchmarking To Identify Your Industry Position

Measure Consumers’ Emotional Reactions

Our Audience Measurement Platform

View Audience Response To Creative

Track Brand Health & Chart Its Trajectory

Identify the Ideas With Impact

Pricing

Request a demo with one of our experts

How do System1’s audience measurement solutions work?

What metrics are used for audience measurement?

Who uses System1’s audience measurement platforms?

What mediums can be tested and measured?

Learn More about our Solutions

Improve brand health. Predict brand growth

Empowering every marketer to create great advertising

5-Star Innovation is 80% familiar, 20% new

Try Test Your Brand

Understand your audience.
Cross-platform learnings.
More emotive marketing.

Request a demo
with one of our experts

Improve brand health.
Predict brand growth

Empowering every marketer
to create great advertising

5-Star Innovation is
80% familiar, 20% new