UNCENSORED CMO PODCAST
Achtung! How to create an sustain attention - Orlando Wood, System1
This episode covers:
- Who is Orlando and what is his book Lemon all about?
- Have the insights in Lemon changed on the back of the Coronavirus crisis?
- How emotion plays out in online video
- Why emotion is imperative online when you only have 6 seconds to capture people’s attention
- Why you don’t just need to be rational because your ads are targeted
- Brands should be using online advertising not only for activation, but also for brand building
- Examples of brands and ads doing this well
- How advertising is similar to writing a novel and art
- Why we’ve lost some humility in our advertising
- What the vital ingredients are to make online advertising work effectively