Last year brands spent upwards of $750 billion globally on advertising. It’s estimated that only 6% of it is truly effective. As an industry, our creative output seems to be in decline.
Join host Jon Evans, plus Orlando Wood and Sir John Hegarty for an insightful conversation as they cover three key questions:
1. Why the time is now to change our creative output?
2. What are ‘the principles that will remain’?
3. What is the evidence and proof of what the next creative revolution can deliver?
