SYSTEM1 CASE STUDY

Who should the Conservative Party pick to be Britain’s next PM?

TORIES SHOULD THINK TWICE ABOUT “STOP SUNAK”

System1’s Test Your Brand predictive study shows Rishi Sunak is the Conservative Party’s strongest leadership candidate and would defeat Keir Starmer if there was a snap-election, whereas every other Conservative candidate would currently lose a snap-election to Labour.

TEST YOUR BRAND

System1’s Test Your Brand, measures the strength of a brand or political figure with the public, based on the 3 F’s that drive their Star Rating (1-5 Star) and election prospects:

FAME – How easily does a politician come to mind?

FEELING – How do people react to a politician emotionally?

FLUENCY – How distinctive and recognisable is a politician?

Testing Tory Leadership Candidates

This study was conducted with a random sample of 900 nationally representative UK voters, and is a prediction of who would win a general election, if one was called now.

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