Latest Blog Posts

23 March 2020

COVID-19: A right-brain reset for advertisers

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Orlando Wood
Chief Innovation Officer, Author of Lemon
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3 February 2020

10 Things We Learned From Super Bowl LIV

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Tom Ewing
Editor in chief
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3 February 2020

Microsoft Win Again With Inspirational Tale

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Tom Ewing
Editor in chief
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5 December 2019

Christmas Ads: Our Top 10 So Far

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James McKinven
Marketing Manager
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13 November 2019

An Ad is for Life… Not Just for Christmas

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James McKinven
Marketing Manager
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31 October 2019

Addressing the crisis in creativity – Orlando Wood at EffWeek 2019

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James McKinven
Marketing Manager
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3 October 2019

The Good, The Bad And The Aldi

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Tom Ewing
Editor in chief
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17 September 2019

Ad Ratings Round Up: August 2019

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Tom Ewing
Editor in chief
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29 August 2019

No Logo: Are Doritos Rewriting Branding’s Rulebook?

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Tom Ewing
Editor in chief
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28 August 2019

The Seven Habits of Highly Ineffective B2B Ads

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Tom Ewing
Editor in chief
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9 August 2019

Bring on the Dancing Beasties

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Tom Ewing
Editor in chief
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2 July 2019

Which Ads Won the Women’s World Cup?

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Jill Schaefer
Associate Research Director
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18 July 2019

Ad Ratings Round Up: June 2019

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Tom Ewing
Editor in chief
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6 June 2019

Ad Ratings Round Up: May 2019

The latest System1 Ad Ratings highlights, with new ads from Amazon, Geico, MasterCard, Tango, Skoda and...

The latest System1 Ad Ratings highlights, with new ads from Amazon, Geico, MasterCard, Tango, Skoda and...

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9 May 2019

Ad Ratings Roundup: April’s Hits And Misses

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Tom Ewing
Editor in chief
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20 February 2019

Evolution And Emotion: The Roots Of Behaviour

How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of...

How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of...

Tom Ewing
Editor in chief
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11 April 2019

Spike Up Your Life! Our Spike Score Explained

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our...

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation...

Tom Ewing
Editor in chief
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