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Request a Demo
  • About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Ad Competitive Edge
    • Test Your Innovation
    • Test Your Brand
    • Case Studies
    • Methodology
  • Insights
    • Latest & Upcoming
    • The Creator Effectiveness Playbook
    • The Creative Dividend – Effie
    • The Startling Power of Surprise
    • Super Bowl 2027 Ads
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Achtung! How to attract and sustain attention
    • Advertising Effectiveness
    • Living Room Legends – ITV
    • Putting on a Show – Aardman
    • The Extraordinary Cost of Dull
    • The Multiplier Playbook
    • Compound Creativity
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Cultural Moments
    • Super Bowl 2027 Ads
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • OOH – JCDecaux
    • TV
    • Representation
    • Seeing Gen Z
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
    • Sustainability
    • The Greenprint USA
    • The Greenprint
    • The Greenprint Brazil
  • News & Events
    • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In The Press
  • Investors
    • Investor Info
    • The Board
    • ESG
  • Work With Us
    • Careers
    • Culture
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    • Get In Touch
    • Offices
  • Off The Menu
    Off The Menu
Off the Menu

The best conversations never make the menu.

Join us for an invitation-only evening where founders, challenger brands and industry leaders come together to explore the ideas, tensions and uncomfortable truths shaping the future of food and retail.

Hosted by System1, The Meals Collective and BionicX, the evening will bring together leaders across the innovation ecosystem, from food and retail to health and sustainability, to discuss what it really takes to create products consumers crave and build innovations that succeed. From navigating trend culture and AI to uncovering genuine customer needs, we’ll explore the lessons behind successful innovation stories, as well as how combining human expertise with AI-powered discovery and independent validation can lead to stronger innovation, more confident launches and lasting success.

Alongside exceptional food and drinks, expect candid conversations, practical insights and a carefully curated community of people building what’s next. Special guest speakers will be announced closer to the event.

  • Date: Thursday 15 October
  • Location: New York City (venue to be announced)
  • Time: 6pm-10pm

Get in touch

Want to make 5-Star Marketing? Need to understand your customers better? Interested in knowing more about anything we do?

We’d love to hear from you.

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