Comcast / Xfinity
North America
Comcast scored a coup when they recruited E.T. for his first screen appearance since 1982. But with a big star came big risks – would the ad just be an exercise in Gen X nostalgia? Fortunately, the creative shone, with a heart-warming tale of two childhood friends hanging out, comparing families, and getting to know each other all over again. Comcast could run this for years and it would still hit home emotionally.
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