The Lindt Master Chocolatier – a smiling perfectionist who lives in an idealised Alpine fantasyland – gently talks viewers through the process of making Lindt Excellence. Not an especially complex ad but there’s something very reassuring about it, which is why it lands so high on our list. The Chocolatier has been showing up in Lindt ads for a few years, making him a low-key but effective example of a Fluent Device.Back To All
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