Look Out

For Orlando Wood's new book

Following on from the success of his best-selling book Lemon, Orlando will be unveiling his brand new book with the IPA.

We will be celebrating the launch of Orlando Wood's new book at Western Europe's highest Look-Out point, The Shard

We will be joined by a number of industry leaders to discuss the new advertising book to look out for.

RSVPs have now closed. Due to limited places do reach out to us at events@system1group.com for any questions.

Don’t take our word for it!

See what the industry's leading minds think of Orlando's latest effectiveness work.

“This is a ground-breaking book, and a priceless reminder that the first place we often need to pursue diversity is inside our own heads.”

Rory Sutherland Vice Chairman / Ogilvy
"If Orlando’s last book, Lemon, was the wake-up call for those who champion effectiveness, then his new book is the playbook for rebuilding the effectiveness that advertising has lost over the last decade"

Peter Field Peter Field Consulting
“If we were ever in need of advertising to raise the public spirit that time is surely now. But to do so knowing that this is not just doing good for society, but for our brands and businesses, begs the question what’s stopping us? Until now we could be forgiven for not knowing how to, but Look out really is THE playbook for the ‘brandbuildingmatters’ movement. Packed with brilliantly practical ideas and solutions. The most useful book for any marketer who wants to create effective advertising – which should be all of us.”

Catherine Coleman-Jinks Director of Marketing Excellence, International Marketing / Twinings International

The Author

Orlando Wood

System1 owes much to the talented and creative super-brain that is Orlando (he’s endearingly modest though and a real gent, so he’d never have written that himself). Orlando is a genuine industry thought leader – setting the pace and tone for the industry. He runs masterclasses and is an inspiring,...

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