Our Mission

World leaders in advertising effectiveness,
brand equity & new product innovation

Test Your Ad

PREDICTS your Advertising Effectiveness better than any1, from as little as £300/$450 per idea, for high volume clients

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Test Your Brand

PREDICTS your Brand Effectiveness better than any1, from as little as £300/$450 per brand, per wave, for high volume clients

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Test Your Idea

PREDICTS your New Product Effectiveness better than any1, from as little as £300/$450 per idea, for high volume clients

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At System1 we hold ourselves accountable for supporting marketing leaders in delivering profitable growth for their business. This means developing and testing ideas that we can prove will deliver a strong ROI – with zero marketing waste as a result.

Our systems go beyond insights to predict outcomes. They’re based in the fast and easy decisions people make every day.

From our roots as BrainJuicer to success as System1, we pioneered the practical application of behavioural science in Marketing.

We’ve spent 20 years pushing the marketing and insights industry forward. We pioneered emotional measurement, predictive markets, and turned behavioural economics and psychology from theories into tools.

Our aim? To provide the most accurate and useful predictions in marketing.

Billions of dollars are wasted every year on marketing which does nothing for the bottom line. Work with us to avoid that waste and go for growth.

Want to see the future of your marketing?

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Unlocking Profitable Growth

Our Book

We wrote the book on how to apply behavioural science to Marketing. "Short, sharp and utterly brilliant"

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Since we started in January 2000, we have been at the forefront of a revolution in applying behavioural science to understanding how people really make decisions.

John Kearon Founder and Executive President

World leaders in advertising effectiveness, brand equity & new product innovation

Our Book

World leaders in advertising effectiveness,
brand equity & new product innovation