During the webinar Orlando talks through his findings in detail and hosts, together with our very own Jon Evans, a Q&A with the audience.
"If Orlando’s last book, Lemon, was the wake-up call for those who champion effectiveness, then Look Out is the playbook for rebuilding the effectiveness that advertising has lost over the last decade."Peter Field Peter Field Consulting
An exploration of how to make great, vivid, human work in a world that’s turning dangerously inward.
If you missed your chance at EffWorks Global 2021, London, listen to an exclusive session with author, Orlando Woods and CMO, Jon Evans on; How our culture lost its vitality. The serious case for humour. How the stare has been used throughout history.
To create effective and memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences; to achieve this the industry must shift its attentional plane – it must look out.
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