Big Thinking

21 November 2019

Christmas Ads: The Top Ten

...

...

James McKinven
Marketing Manager
Read more
31 October 2019

Addressing the crisis in creativity – Orlando Wood at EffWeek 2019

...

...

James McKinven
Marketing Manager
Read more
3 October 2019

Lemon: Six Things You Should Know About 2019’s Most Important Marketing Book

...

...

Tom Ewing
Editor in chief
Read more
14 March 2019

System1 At South By Southwest: Can Advertising Heal A Divided World?

The left and right brain don't do different things - they do things differently. And the consequences for...

The left and right brain don't do different things - they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals...

Tom Ewing
Editor in chief
Read more
25 April 2019

Five Big Themes From IIEX 2019

...

...

Tom Ewing
Editor in chief
Read more
11 April 2019

Spike Up Your Life! Our Spike Score Explained

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our...

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation...

Tom Ewing
Editor in chief
Read more
4 February 2019

Super Bowl LIII: 5-Star Microsoft Is The Game Night Winner

Congratulations to Microsoft, whose "We All Win" topped our LIVE testing at the Super Bowl. And to the other...

Congratulations to Microsoft, whose "We All Win" topped our LIVE testing at the Super Bowl. And to the other 5-Star winners we spotlight in this...

Tom Ewing
Editor in chief
Read more
27 June 2018

What Happens If You Test Everything?

We're launching Ad Ratings, our creative benchmarking system. It's our biggest research project ever - find out...

We're launching Ad Ratings, our creative benchmarking system. It's our biggest research project ever - find out...

Tom Ewing
Editor in chief
Read more
23 May 2018

Innovating for the Environment

Images of an albatross feeding its chick plastic and a whale with a bucket caught in its mouth shocked worldwide...

Images of an albatross feeding its chick plastic and a whale with a bucket caught in its mouth shocked worldwide viewers of Blue Planet 2, the documentary about our oceans. Plastic became Public Enemy Number One overnight. Enter innovation and new product...

Tom Ewing
Editor in chief
Read more

Get In Touch

Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.

Contact Us