Big Thinking

14 March 2019

System1 At South By Southwest: Can Advertising Heal A Divided World?

The left and right brain don't do different things - they do things differently. And the consequences for...

The left and right brain don't do different things - they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals...

Tom Ewing
Head of Marketing and Market Intelligence
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11 April 2019

Spike Up Your Life! Our Spike Score Explained

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our...

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation...

Tom Ewing
Head of Marketing and Market Intelligence
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4 February 2019

Super Bowl LIII: 5-Star Microsoft Is The Game Night Winner

Congratulations to Microsoft, whose "We All Win" topped our LIVE testing at the Super Bowl. And to the other...

Congratulations to Microsoft, whose "We All Win" topped our LIVE testing at the Super Bowl. And to the other 5-Star winners we spotlight in this...

Tom Ewing
Head of Marketing and Market Intelligence
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27 June 2018

What Happens If You Test Everything?

We're launching Ad Ratings, our creative benchmarking system. It's our biggest research project ever - find out...

We're launching Ad Ratings, our creative benchmarking system. It's our biggest research project ever - find out...

Tom Ewing
Head of Marketing and Market Intelligence
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10 October 2018

Fluent Devices 2: This Time It’s Digital

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26 October 2015

Fame, Feeling And Fluency – The Only Brand Metrics You Will Ever Need

There has been a growing awareness in the marketing community that traditional Brand Tracking doesn’t really...

There has been a growing awareness in the marketing community that traditional Brand Tracking doesn’t really help much to guide and predict brand growth, and there is desire to see it reinvented from the bottom-up. Why not start with Behavioural Sciences as a guide, because the great thing about science is that it simplifies and clarifies things? And if there’s one area of consumer research that needs cleaning up, it’s brand...

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23 May 2018

Innovating for the Environment

Images of an albatross feeding its chick plastic and a whale with a bucket caught in its mouth shocked worldwide...

Images of an albatross feeding its chick plastic and a whale with a bucket caught in its mouth shocked worldwide viewers of Blue Planet 2, the documentary about our oceans. Plastic became Public Enemy Number One overnight. Enter innovation and new product...

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12 September 2018

Did Nike Turn Its Back On Customers?

Nike's poster and video starring Colin Kaepernick are the most talked-about ads of the year - but how did they...

Nike's poster and video starring Colin Kaepernick are the most talked-about ads of the year - but how did they score on ad effectiveness in the long...

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17 April 2018

How To: Launch A New Brand

How do you launch a new brand? We answer one of our most frequently asked client questions. A look at early stage...

How do you launch a new brand? We answer one of our most frequently asked client questions. A look at early stage brand growth through a Fame. Feeling and Fluency...

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17 January 2019

A Brief History Of Polarisation

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