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US Top 50 🇺🇸

1
Amazon
5.9

Everybody Needs Somebody

This year's FeelMore50 Winner is Amazon's 2019 Christmas ad, "Everybody Needs Somebody" - starring the singing Amazon parcels, who have rapidly.....

2
Coca-Cola
5.9

Work Smarter

We've seen Coke's Polar Bear in plenty of ads before. The Puffin is a newer creation - but together they make for an impressive partnership,.....

3
Russell Stover
5.9

Make Happy

Chocolate gift brand Russell Stover celebrates giving with this ad showing people making each other happy - which in turn makes viewers happy......

4
Nestle
5.9

Sharing Love

Want to give your shortform ad an emotional lift? As Nestle's Tollhouse Cookies themselves would remind you, the ingredients matter. The.....

5
Hershey's
5.9

Heartwarming

The story of a 93-year old man giving away Hershey bars is the latest in a long line of high-scoring Hersheys ads. In a youth-obsessed marketing.....

6
Microsoft
5.9

In It To Win It

The top-scoring Super Bowl 2019 commercial came from a tech brand in what's been a great year for emotional advertising from that sector......

7
Purina
5.8

Great Companion

Former FeelMore winner Purina is back in the Top 10 again with another commercial spotlighting the relationship between a dog and its owner......

8
Ring Doorbell
5.8

Festive Holiday

Christmas is "Doorbell Season" according to Ring - the time when neighbors and friends turn up bearing greetings and gifts. And with Ring's.....

9
Werther's Original
5.8

Amazing Taste

Werthers candy promises "a little piece of bliss" in this very traditional ad - lots of Moms and kids, lots of close-ups of swirling candy, and.....

10
Purina Chow
5.8

Even Heroes Need Heroes

Purina tugs at the heartstrings with this ad about how the companionship of a dog can save the lives of traumatised veterans. It's a powerful ad.....

11
Coca-Cola Consolidated
5.7

The Legacy

An ad for Coca-Cola Consolidated which spotlights their social responsibility work - "showing love to children in need", as they put it. Here.....

12
WeatherTech
5.7

Scout

The canine star of this Super Bowl at is WeatherTech CEO's real pet! A touch of authenticity which underlines the wholesome, small-business vibe.....

13
Ford
5.7

Dallas Cowboys x Salvation Army

Two Dallas Cowboys stars give a special Thanksgiving to a family of fans, thanks to Ford and the Salvation Army. It's a documentary style ad.....

14
Hormel
5.7

Connections

A tale of childhood inclusiveness from the lunch meat brand Hormel, with the hero Joey learning sign language to make a new friend feel welcome......

15
Pedigree
5.7

Forever Homes

Country singer Hunter Hayes is happy to share the limelight with "Doug The Pug" and his pals, former rescue dogs who've been rehomed thanks to.....

16
Toyota
5.6

Let’s Bring Everyone Closer

Ads about troops coming home for the holidays have become a staple of Christmas advertising in the US, but Toyota finds a way to make the idea.....

17
Facebook
5.6

Mama Claus More Together

Facebook are the latest tech brand to unlock the secret of 5-Star emotional advertising (after a few misfires!) They show off their group.....

18
Jeep
5.5

Forever Younger

We've seen a few ads which take us on a journey through a life - this one has a twist, in that it's a couple's journey and they're driving their.....

19
Facebook
5.5

A Very Muppet Portal Launch

It seems to be a rule of advertising that anything humans can do, muppets can make better. Jim Henson's classic creations move any ad they're.....

20
Oreo
5.5

First Christmas

Oreo's Xmas spot sees Santa send a new-on-the-job elf into a store to get cookies. The Christmas trimmings are really just an excuse to.....

21
Kemps
5.5

Merry Minty Holidays

Kemps' Christmas ad is one of two that the ice cream brand placed in this year's FeelMore50 list, both of them using the brand's Fluent Device.....

22
Pedigree
5.5

Simply The Best

A tiny but touching vignette of a dog visiting a sick child in a hospital - the latest execution in Pedigree's successful "dogs bring out the.....

23
Comcast / Xfinity Mobile
5.5

Changing Lives

Comcast and Apple team up for a short and sweet spot showing the power of the iPad in breaking down barriers. There's a heap of non-verbal.....

24
Kit Kat
5,4

Reverse It

Hard to imagine an ad simpler than this - a dancing Kit-Kat and a catchy jingle. Does it do anything fancy? No. Does it need to? No. It shows.....

25
Coca Cola Consolidated
5.4

Big Hearts

Coca-Cola Consolidated (Coke's bottling arm) often release ads spotlighting the community work the brand does. Here three teachers are nominated.....

26
Smile Direct Club
5.4

The Beauty In Smiling

It's unusual for a testimonial-based ad to hit 5-Stars - people mostly find them a bit of a snooze. So credit to Smile Direct Club for making.....

27
Subaru
5.4

Dog Tested

Subaru's Barkley family of car-driving dogs are one of the most popular Fluent Devices around - it's great to see them return for another 5-Star.....

28
Frito-Lay
5.3

Operation Smile Museum

The smiles on Lay's chip packets are clearly infectious - this mildly quirky ad showing a young woman livening up a museum trip put grins on.....

29
Reese's
5.3

#NotSorry

Reese's "Not Sorry" ads - which regularly hit high scores - are a terrific example of building a campaign around an aesthetic. They're instantly.....

30
Subaru
5.3

Old Friends

An ad that works by not spelling everything out, this story of a roaming dog and his owner has plenty of right-brained between-ness without.....

31
Shari's Berries
5.3

Delicious Taste

If your product looks delicious enough, sometimes all you need to do is show it. That's the case here, with this Mother's Day promo spot for.....

32
Kemps
5.3

Simply Crafted

Pastoral bliss in this animated ice cream ad for Kemps. The animated ingredients, and the non-verbal communication between the old man and the.....

33
Bark
5.3

Super Chewer

This subscription-based dog treat service stands out with its toys-eye-view of the dogs, leading to some delightful and hilarious camera angles.....

34
Freshpet
5.3

Awakening

This pet food ad draws inspiration from dog reaction gifs to turn a quite straightforward set of product claims and reasons to believe into a.....

35
Campbell's
5.2

The Perfect Pair

Andy Warhol might have appreciated the minimalism of this 15-second Campbell spot: a grilled cheese sandwich is dipped into a tin of soup,.....

36
General Mills / Cheerios
5.2

Happy Hearts

This ad for Cheerios packs in their bee mascot, some family fun, a healthy message and even a hip-hop soundtrack - but it doesn't seem at all.....

37
Sun-Maid
5.2

Grow Young

"Remember childhood?" asks Sun-Maid in this sweetly nostalgic ad for the joys of growing up, prominent among which was eating a load of raisins......

38
Frito Lay
5.2

The Perfect Side of Summer

It's Summer! And that means fun, friends, parties and snacks. Frito-Lay took a chance on bundling up its snack brands into an umbrella ad.....

39
Dole
5.2

Traditions

A mom carries on a generational tradition of leaving happy drawings on her daughter's Dole fruit snacks. There's really nothing more to it than.....

40
Magnum Ice Cream
5.1

#MadeToBeBroken

"Made to be broken" - the heart of this short ad is the contrast between the heavy-duty industrial processes that create Magnum and the sensuous.....

41
Merrick Pet Care
5.1

Natural Treat

Merrick's promotes its new Fresh Kisses innovation - a chewable dog toothbrush - with 15 seconds of dogs eagerly slurping at their owners. (We.....

42
Comcast / Xfinity
5.1

A Holiday Reunion

Comcast scored a coup when they recruited E.T. for his first screen appearance since 1982. But with a big star came big risks - would the ad.....

43
Commerce Bank
5.1

Hello

A montage ad with home video clips showing off the pitfalls and delights of new technology. Commerce Bank tie it back to their consumer bank.....

44
Google
5.1

Be In The moment

A Dad gets to bond with his baby undisturbed - and capture the experience for later - thanks to Google. Google's ads have had a theme of showing.....

45
Subaru
5.1

Canine Cruise

Subaru has found the recipe for success with their third entry into our top 50. What's their secret? Dogs. Everyone loves dogs and it's clear to.....

46
Nintendo
5.0

Nintendo Switch My Way – Zelda

What makes Nintendo's adverts score so much better than any of their videogame competitors? They don't just show the games, they show people.....

47
Nintendo
5.0

Staying Active Together

A Nintendo ad with a couple keeping fit together using the Switch Ring Fit device. As with their other gaming ads, it's the way Nintendo put the.....

48
Capital One
5.0

Larry

It's rare for a financial ad to get 5-Stars - Capital One does it by keeping the product well out of the spotlight, and focusing on its sports.....

49
Entenmann's
5.0

Back to School

When your kid's getting too old for notes in his lunchbox, what's a mom to do? Switch to snacks, apparently, in this basic but heart-warming ad.....

50
McCormick
4.9

Nothing Like Home Cooked Meals

A hit of pure nostalgia in this 4-Star ad for McCormick, which reminds viewers its spices and sauces have been gracing American tables for 150.....

See the full US list

FeelMore50 US

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