This year's FeelMore50 Winner is Amazon's 2019 Christmas ad, "Everybody Needs Somebody" - starring the singing Amazon parcels, who have rapidly.....
We've seen Coke's Polar Bear in plenty of ads before. The Puffin is a newer creation - but together they make for an impressive partnership,.....
Chocolate gift brand Russell Stover celebrates giving with this ad showing people making each other happy - which in turn makes viewers happy......
Want to give your shortform ad an emotional lift? As Nestle's Tollhouse Cookies themselves would remind you, the ingredients matter. The.....
The story of a 93-year old man giving away Hershey bars is the latest in a long line of high-scoring Hersheys ads. In a youth-obsessed marketing.....
The top-scoring Super Bowl 2019 commercial came from a tech brand in what's been a great year for emotional advertising from that sector......
Former FeelMore winner Purina is back in the Top 10 again with another commercial spotlighting the relationship between a dog and its owner......
Christmas is "Doorbell Season" according to Ring - the time when neighbors and friends turn up bearing greetings and gifts. And with Ring's.....
Werthers candy promises "a little piece of bliss" in this very traditional ad - lots of Moms and kids, lots of close-ups of swirling candy, and.....
Purina tugs at the heartstrings with this ad about how the companionship of a dog can save the lives of traumatised veterans. It's a powerful ad.....
An ad for Coca-Cola Consolidated which spotlights their social responsibility work - "showing love to children in need", as they put it. Here.....
The canine star of this Super Bowl at is WeatherTech CEO's real pet! A touch of authenticity which underlines the wholesome, small-business vibe.....
Two Dallas Cowboys stars give a special Thanksgiving to a family of fans, thanks to Ford and the Salvation Army. It's a documentary style ad.....
A tale of childhood inclusiveness from the lunch meat brand Hormel, with the hero Joey learning sign language to make a new friend feel welcome......
Country singer Hunter Hayes is happy to share the limelight with "Doug The Pug" and his pals, former rescue dogs who've been rehomed thanks to.....
Ads about troops coming home for the holidays have become a staple of Christmas advertising in the US, but Toyota finds a way to make the idea.....
Facebook are the latest tech brand to unlock the secret of 5-Star emotional advertising (after a few misfires!) They show off their group.....
We've seen a few ads which take us on a journey through a life - this one has a twist, in that it's a couple's journey and they're driving their.....
It seems to be a rule of advertising that anything humans can do, muppets can make better. Jim Henson's classic creations move any ad they're.....
Oreo's Xmas spot sees Santa send a new-on-the-job elf into a store to get cookies. The Christmas trimmings are really just an excuse to.....
Kemps' Christmas ad is one of two that the ice cream brand placed in this year's FeelMore50 list, both of them using the brand's Fluent Device.....
A tiny but touching vignette of a dog visiting a sick child in a hospital - the latest execution in Pedigree's successful "dogs bring out the.....
Comcast and Apple team up for a short and sweet spot showing the power of the iPad in breaking down barriers. There's a heap of non-verbal.....
Hard to imagine an ad simpler than this - a dancing Kit-Kat and a catchy jingle. Does it do anything fancy? No. Does it need to? No. It shows.....
Coca-Cola Consolidated (Coke's bottling arm) often release ads spotlighting the community work the brand does. Here three teachers are nominated.....
It's unusual for a testimonial-based ad to hit 5-Stars - people mostly find them a bit of a snooze. So credit to Smile Direct Club for making.....
Subaru's Barkley family of car-driving dogs are one of the most popular Fluent Devices around - it's great to see them return for another 5-Star.....
The smiles on Lay's chip packets are clearly infectious - this mildly quirky ad showing a young woman livening up a museum trip put grins on.....
Reese's "Not Sorry" ads - which regularly hit high scores - are a terrific example of building a campaign around an aesthetic. They're instantly.....
An ad that works by not spelling everything out, this story of a roaming dog and his owner has plenty of right-brained between-ness without.....
If your product looks delicious enough, sometimes all you need to do is show it. That's the case here, with this Mother's Day promo spot for.....
Pastoral bliss in this animated ice cream ad for Kemps. The animated ingredients, and the non-verbal communication between the old man and the.....
This subscription-based dog treat service stands out with its toys-eye-view of the dogs, leading to some delightful and hilarious camera angles.....
This pet food ad draws inspiration from dog reaction gifs to turn a quite straightforward set of product claims and reasons to believe into a.....
Andy Warhol might have appreciated the minimalism of this 15-second Campbell spot: a grilled cheese sandwich is dipped into a tin of soup,.....
This ad for Cheerios packs in their bee mascot, some family fun, a healthy message and even a hip-hop soundtrack - but it doesn't seem at all.....
"Remember childhood?" asks Sun-Maid in this sweetly nostalgic ad for the joys of growing up, prominent among which was eating a load of raisins......
It's Summer! And that means fun, friends, parties and snacks. Frito-Lay took a chance on bundling up its snack brands into an umbrella ad.....
A mom carries on a generational tradition of leaving happy drawings on her daughter's Dole fruit snacks. There's really nothing more to it than.....
"Made to be broken" - the heart of this short ad is the contrast between the heavy-duty industrial processes that create Magnum and the sensuous.....
Merrick's promotes its new Fresh Kisses innovation - a chewable dog toothbrush - with 15 seconds of dogs eagerly slurping at their owners. (We.....
Comcast scored a coup when they recruited E.T. for his first screen appearance since 1982. But with a big star came big risks - would the ad.....
A montage ad with home video clips showing off the pitfalls and delights of new technology. Commerce Bank tie it back to their consumer bank.....
A Dad gets to bond with his baby undisturbed - and capture the experience for later - thanks to Google. Google's ads have had a theme of showing.....
Subaru has found the recipe for success with their third entry into our top 50. What's their secret? Dogs. Everyone loves dogs and it's clear to.....
What makes Nintendo's adverts score so much better than any of their videogame competitors? They don't just show the games, they show people.....
A Nintendo ad with a couple keeping fit together using the Switch Ring Fit device. As with their other gaming ads, it's the way Nintendo put the.....
It's rare for a financial ad to get 5-Stars - Capital One does it by keeping the product well out of the spotlight, and focusing on its sports.....
When your kid's getting too old for notes in his lunchbox, what's a mom to do? Switch to snacks, apparently, in this basic but heart-warming ad.....
A hit of pure nostalgia in this 4-Star ad for McCormick, which reminds viewers its spices and sauces have been gracing American tables for 150.....