Topping the UK's list this year is John Lewis' and Waitrose' return to form with Excitable Edgar, the dragon who can't control his flame but.....
An old man gets irritated when next door's kids launch their toys accidentally into his garden. Until one day a present arrives that he doesn't.....
How do you replace an iconic Fluent Device like the Tetley Tea Men? Tetleys have got off to an excellent start with this 5-Star spot showcasing.....
The winning US ad comes in at No.4 in the UK - like the Coke trucks, it's example of a global Christmas ad which really translates across.....
Online retailer Joules proves it can match the big brands with this 5-Star Christmas ad. Of course, it has some heavyweight help from Wallace.....
The Lindt Master Chocolatier - a smiling perfectionist who lives in an idealised Alpine fantasyland - gently talks viewers through the process.....
Coke's legendary Christmas trucks ad returns yet again and - just like last year - it gets a 5-Star score. The most obsessive Coke fans will.....
Food delivery app Deliveroo are best known for quirky marketing schemes but turned down the wacky on this quiet and serious ad interviewing a.....
A breezy, sunny summer ad from Magnum, with ice cream eaters indulging their playful side in some suitably deluxe settings. Feels more like a.....
Sky scored a coup when they recruited E.T. for his first screen appearance since 1982. But with a big star came big risks - would the ad just be.....
Christmas is a time when smaller brands can make ads that shine, especially if they draw on the shared iconography of the season - Rudolph,.....
46 years on from its original airing, Hovis brought back their classic slice of Northern nostalgia, "Boy On A Bike". And the Ridley Scott.....
A charmingly animated "Sorceror's Apprentice" style tale, with music that's a clear reference to the Harry Potter soundtrack. Coffee cups come.....
Wonderfully stylish ad from Anchor Butter celebrating the great British cafe, with jaunty calypso music and some imaginative cinematography......
The "Book Of Dreams" in question is the Argos catalogue, and this festive blockbuster showed a Dad and daughter bonding over his childhood.....
In general we advise brands to stay away from message-heavy advertising as the information overload makes viewers tune out. But every category.....
When you've got distinctive assets like Buzz, Elsa and Mickey Mouse to play with, you don't need to do much except parade them to get people.....
Tesco plays homage to Back To The Future with a time-traveling delivery man, in an ad that rediscovers the brand's sense of magic and fun while.....
Sensibly, Birds Eye don't actually try and explain the science and dietary advice behind their "eat in full colour" concept - instead they.....
The mannequin challenge, Bisto style, in an ad built around a freeze-frame on some very tasty looking roast potatoes. As with a lot of the food.....
If you're an ice cream brand, you can't go too far wrong with ads which dial up the aesthetic pleasure people can get from your product. A.....
Coke sets up a Christmas family reunion in this heartwarming Xmas ad staged "candid camera" style. It's a change of pace from their more famous.....
Baby brand Johnsons' turns an ad announcing a packaging change into an emotional opportunity. Firstly by stressing the ways it's moving with the.....
Sainsbury's is 150 years' old, and celebrates with a poem, a cake, and an ad all about its do-gooding heritage. The combination of brand purpose.....
Dramatising the flights of fantasy you're apparently sent into by a sweet has become a trope for confectionery ads, but it seems to work. Here a.....
Kids in santa masks deliver chocolate surprises in Cadburys' Christmas ad, a variant on its successful 2018 outing. Executed with the same care.....
The power of a cultural reference! In Orlando Wood's Lemon he talks about how making references to the world outside your ad can attract that.....
When insurance firm Churchill gave its much-loved bulldog mascot a CGI revamp the papers whipped up a bit of public outrage. But when the new ad.....
McDonalds' "Reindeer Ready" themed Christmas ads have been running since 2017 - the idea being that their bags of carrot sticks are a suitable.....
That rare thing, a comedy ad with genuine cross-cultural appeal. The efforts of our medieval heroes to build a siege engine from a flatpack have.....
The fourth outing for Aldi's Christmas carrot, and its highest Star rating yet - vindication for the budget supermarket chain and its strategy.....
Amazon is sending its love down the well in this enjoyable Lassie spoof, which subtly contrasts Alexa's instant understanding of its owner's.....
This low-key campaign from Costa Coffee features a polar bear enjoying a break from the Christmas hubbub. Strong positioning - how many.....
The danger with sports ads is you get so caught up in the minutiae of a particular event - the stars, the location, the history - that you miss.....
Think they don't make ads like they used to? Warburtons are on a mission to prove you wrong - each of their ads is a crowd-pleasing event built.....
When celebrity cameos in ads score well, you have to ask - is it the brand, or the guest star, that people are enjoying? In this case, Duracell.....
Yorkshire folk call it ‘God’s Own County’ - but the rest of the UK loved this ad just as much. Sean Bean plays a tongue in cheek Yorkshire.....
Drew & Cole make cooking equipment, which is why this "food porn" style ad lingers as lovingly on the method as it does on the munchables. It's.....
M&S' decision to split its ads between Food and Clothing and abandon the 'Christmas blockbuster' approach has liberated it to try new things -.....
Outdoorwear brand Barbour licensed Raymond Briggs' down-to-earth version of Santa for its own Christmas trip down memory lane. A warmly.....
Nike are the masters of the inspirational sports ad. This one, for the Women's World Cup, leans heavily on the idea that the event will inspire.....
Cheeses beg for the honour of being eaten with Branston's pickle in this surreal (but somehow very British) animated ad. A quirky approach whose.....
Abundance is the name of the game in this juice ad, as a woman finds herself surrounded - and chased down the street by - oranges. It's fun and.....
Lego is all about the power of imagination, and its zany special effects spectacular "Rebuild The World" is a delightful demonstration of that,.....
A bit like the Branston ad at #42, this falls into the oddly popular subgenre of "food that likes to be eaten", imagining the process of being.....
Clothing range Boden, like Deliveroo (#8), take the opportunity to celebrate the NHS in its Christmas video. In this case it takes a bunch of.....
Inter-brand criticism is rare at Christmas, where a truce generally breaks out as brands emphasise the positive. But Lidl takes at least a mild.....
Rare to see a perfume ad in the FeelMore50, as the arty approach most of them take is a turn-off for viewers. Congratulations to Ralph Lauren,.....
A warm ad from Bisto's promoting the "Spare Chair Project" - offering a lonely elderly person a spare seat at your Sunday roast. Unlike some.....
This Christmas ad - made for a local hardware shop for £100 - got national attention for its emotional effectiveness and high quality. We.....