Peter Field, Dr. Karen Nelson-Field and Orlando Wood
EffWorks Triple Jeopardy of Attention
With the IPA and WARC
System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it.
This webinar, in association with the IPA and WARC, is an exclusive reprise of the speakers’ highly popular 2022 WARC x Cannes Lions session. Following the presentation there will be a live discussion with the speakers, hosted by Jon Evans, and an opportunity to put your questions.
This webinar kicked off the IPA’s EffWorks Global 2022 programme. Tickets for the main conference and the agenda can be purchased separately on the IPA’s website.