Undertone & System1 Prove Emotion Drives Digital Profit

System1 was again voted the #1 most innovative company in the GreenBook Research Industry Trends (GRIT) survey. When the rankings came in, GreenBook asked the top 50 to share their best research stories in case studies. From those case studies came the eBook, “Insights That Work”. Check Out System1’s case feature about digital on page 7.

The Case Study: Digital ads get a bad rep – as shortterm sales hooks, these types of ads often drive web users crazy! Digital ad leaders Undertone know that’s not true: putting creative first works, and high impact digital ads really do build brands and drive long-term profitable growth. They wanted proof, and System1 partnered with them leveraging our knowledge of behavioral science to find it.

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