System1 VR Shopper Case Study

We combined best in class Virtual Reality technology with revolutionary behavioral science to predict profitable growth at the point of sales. 

System1 Research ran a pilot study with 3 clients to:

1. Compare results with in-market reality

2. Identify business issues VR can solve

3. Show us how to execute a VR research

Learn how your goal is not to increase consideration, but to reduce it and how designing shortcuts to simplify shopper decisions generates moving power, not stopping power.

Download our case study here

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