Spirit Brands in Germany Brand Tracking

Spirit brands aspire to appeal to the broadest audience, but because many have polarising tastes, their mass appeal is often stunted. In order to uncover which brands were performing well in the German market, we ran a System 1 Brand Tracking Study. This study not only identified which brands are performing well, but also identified 4 key drivers of success in the mass market.

Download our case study here.

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