Case Study: Supermarkets PENNY vs. REWE

Corona still dominates our everyday life and is also present in current advertising films, especially in the advertisements of supermarkets.

System1 Research has taken this opportunity to test the latest advertisements from PENNY and REWE in terms of long-term and short-term growth potential:

  • PENNY Wir feiern alle Stubenhocker
  • REWE Zuhause – Auf euch ist Verlass

You can download the results here to see who has won.

Download The Study

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