Case Study: McDonalds v Burger King (Germany)

There is more and more relaxation in our everyday life and also restaurants are allowed to open again. Nevertheless, the Coronavirus continues to dominate the advertising landscape and companies create their messages around this topic.

System1 Research has taken this opportunity to test the latest advertisements from McDonald’s and Burger King in terms of long-term and short-term growth potential:

  • McDonald’s “Stay Happy Day”
  • Burger King “Mach dein King zuhause”
Download The Study

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