Ad Testing Case Study: Der Spiegel Film
How emotionally engaging is the new image film from Der Spiegel?
Der Spiegel has been completely renewed. Together with a new Internet presence, Der Spiegel also launched its new brand campaign in January, consisting of print and out-of-home ads, as well as digital and social media campaigns and an image film.
System1 Research tested the image film for its strength in terms of long-term and short-term growth potential.