Ad Testing Case Study: Der Spiegel Film

How emotionally engaging is the new image film from Der Spiegel?

Der Spiegel has been completely renewed. Together with a new Internet presence, Der Spiegel also launched its new brand campaign in January, consisting of print and out-of-home ads, as well as digital and social media campaigns and an image film.

System1 Research tested the image film for its strength in terms of long-term and short-term growth potential.

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