As a marketer, creativity is the most powerful tool for growth in your control.
We help the world’s largest advertisers make confident creative decisions that lead to transformational business results.
Our advertising and idea tests measure emotion to give you the most accurate predictions of the business impact of creativity.
Enabling you to Create with Confidence.
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world's leading brands.
Our Test Your Ad (TYA) and Test Your Idea (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will resonate with consumers and drive profitable commercial growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.
With a database of over 100,000 ads, System1 allows brands to compare their ads against competitors, and System1’s expert guidance helps brands improve the effectiveness of ads and ideas.
POWERFUL REPORTS
Intelligent reporting Ad data reimagined
System1 was founded in 2000 by Founder & President John Kearon and has operations in Europe, North America, Brazil, Singapore, and Australia.
John Kearon
Founder and Executive President
A selection of the brands we've already worked with
Test Your Ad
Empowering every marketer to create great advertising
Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.
