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    • Leadership Team
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    • Test Your Ad
    • Test Your Idea
    • Test Your Brand
    • Case Studies
  • Insights
    • Campaigns
    • Nation’s Favourite Ads 2022
    • Super Bowl LVII
    • Christmas
    • World Cup
    • Advertising Effectiveness
    • Lemon
    • Look Out
    • Unlocking Profitable Growth
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
  • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In The Press
  • Investors
    • Investor Info
    • The Board
  • Work With Us
    • Careers
  • Contact Us
    • Get In Touch
    • Offices
ABOUT US

Creativity
- it’s your secret super power as a marketer.

Creative quality is the difference between an ad that people barely notice and one they never forget. Between ideas that fizzle out and ideas that catch fire. Between brands that stagnate and brands that grow.

It sounds like magic. It’s not. Creativity can be tested. Its effects can be predicted. That’s where System1 comes in. Nobody predicts the commercial impact of creative quality better. Nobody helps you more to improve an ad without killing its creative spark.

Our job is to bring accurate evidence to your creative decisions, letting you know quickly and confidently what will happen when your marketing meets the market.

So we built systems that do better - making emotional response the core of our predictions so they capture the heartwarming, hilarious work that actually builds brands. That focus on emotion also means we’re the best around at suggesting ways to improve effectiveness.

When creative quality has the commercial impact it deserves, it’s cause for celebration. There will be nobody more thrilled than us when your great new work scores 5-Stars.

System1’s creative testing is becoming the industry standard for two big reasons. First, we know people and why they choose the brands they do. Our methods are rooted in behavioural and marketing science - the study of how human beings feel and act when they make buying decisions.

Second, we love creativity. We started looking at ad effectiveness because we couldn’t believe how poorly existing research methods treated brilliant, successful work. We knew - and marketing evidence backed us up - that the most effective ads entertain for commercial gain.

POWERFUL REPORTS

Intelligent reporting
Ad data reimagined

A selection of the brands we've already worked with
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Since we started in January 2000, we have been at the forefront of a revolution in applying behavioural science to understanding how people really make decisions.

John Kearon Founder and Executive President
Test Your Ad

Empowering every marketer
to create great advertising

Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.

Find Out More
Test Your Idea

5-Star Innovation is
80% familiar, 20% new

Which idea deserves investment? From tweaked taglines to category-changing innovations, Test Your Idea picks winners at every scale.

Find Out More
Test Your Brand

Improve brand health.
Predict brand growth

Clear, predictive measures that let you understand brand health, predict future performance and improve and inform your brand strategy.

Find Out More
FANCY A GO?

Request a demo
with one of our experts

Discover what consumers think about you and your competitors during these unprecedented times. Complete the form to book your demo.

  • Discuss your use cases and business needs
  • Give a hands-on demonstration of the product suite
  • Show how deep consumer insights can improve your existing goals

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