Creativity - it’s your secret super power as a marketer.
Creative quality is the difference between an ad that people barely notice and one they never forget. Between ideas that fizzle out and ideas that catch fire. Between brands that stagnate and brands that grow.
It sounds like magic. It’s not. Creativity can be tested. Its effects can be predicted. That’s where System1 comes in. Nobody predicts the commercial impact of creative quality better. Nobody helps you more to improve an ad without killing its creative spark.
Our job is to bring accurate evidence to your creative decisions, letting you know quickly and confidently what will happen when your marketing meets the market.
So we built systems that do better - making emotional response the core of our predictions so they capture the heartwarming, hilarious work that actually builds brands. That focus on emotion also means we’re the best around at suggesting ways to improve effectiveness.
When creative quality has the commercial impact it deserves, it’s cause for celebration. There will be nobody more thrilled than us when your great new work scores 5-Stars.
System1’s creative testing is becoming the industry standard for two big reasons. First, we know people and why they choose the brands they do. Our methods are rooted in behavioural and marketing science - the study of how human beings feel and act when they make buying decisions.
Second, we love creativity. We started looking at ad effectiveness because we couldn’t believe how poorly existing research methods treated brilliant, successful work. We knew - and marketing evidence backed us up - that the most effective ads entertain for commercial gain.
POWERFUL REPORTS
Intelligent reporting Ad data reimagined
A selection of the brands we've already worked with
Since we started in January 2000, we have been at the forefront of a revolution in applying behavioural science to understanding how people really make decisions.
John Kearon
Founder and Executive President
Test Your Ad
Empowering every marketer to create great advertising
Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.
